Last updated: 06/2024

These Terms and Conditions (the “Terms”), as amended from time to time, are a binding contract between Strong World Limited, which has its registered office at:

Suite 30a, Philpot House, Station Road, Rayleigh, Essex SS6 7HH, UK

Registration number 13165827 (the “Company,” “we,” “us,” or “our”) and you (“you,” “your,” and “User”). Before using the website available at www.direction4action (the “Website”) and any Health and Lifestyle products, services, features, or functionalities made available on the Website (together named as “Service” or “Services”), you shall read and agree to these Terms, including other rules and policies posted on this Website. By using the Website and Services, you agree to these Terms. If you do not agree to these Terms, do not use the Website and our Services. 

In addition to these Terms and Conditions, your use of our Website is also governed by other applicable rules and policies. These may include, but are not limited to, our Privacy Policy and Cookie Policy. It is important that you familiarize yourself with these rules and policies to ensure compliance with all aspects of our Website.

Eligibility

To access or use our Website and Services, you shall achieve the age of majority in your country of residence. By accessing or using our Website and Services, you confirm that you meet the minimum age requirement and have the legal capacity to enter into these Terms. If you are accessing or using our Services on behalf of a company, entity, or organization, you further affirm that you have the authority to legally bind such entity to these Terms.

Account

If you wish to view certain content or access certain Services, you may be required to register with the Website. When you register with the Website we will ask you for certain personal data. Any personal data that you provide to use will be handled in accordance with our Privacy Policy. You might need to set up a password if you register on the Website. You must keep this password private and not share it with or reveal it to anybody in order to stop fraud. We may ask you to change your password or suspend your account if we have good grounds to think that there has been or will be a security breach or improper use of the Website using your account or password. Until you change your password or we reactivate your account, you may be unable to access certain areas of the Website.

Our Services

On our Website, you may find paid Services. The paid options are further divided into two categories: paid subscriptions and Trials (special promotional plans).

In general, we offer a trial period up to 3 days day(s) for £1 and monthly renewal packages for £59.99.

Your paid subscription will automatically renew at the end of each term for subsequent renewal periods, with charges applied accordingly for the Services. The renewal period will match the duration of the original subscription period you selected unless otherwise specified by us. Similarly, your Trial term will auto-renew, and unless you cancel it before the end of the Trial period or follow other instructions from us, you will be billed for the Service. If a Trial term is canceled before its completion, further trial periods or refunds are not applicable, unless expressly stated otherwise. It is your responsibility to keep track of when your Trial or paid subscription expires. By registering for Services, you grant us permission to deduct all owed amounts from your credit card or bank account for the Trial or paid subscription.

Should you opt to cancel or decline renewal payment, your subscription to our paid subscription or Trial will cease at the conclusion of your ongoing subscription period. For paid subscriptions or Trials structured with installment payments (if we provide such an option), the installments will continue to be charged to your account, credit card, or other designated payment methods until the outstanding balance is settled in its entirety.

By providing your payment information, you authorize the Company and our payment processors to retain records of your payment and associated data. Maintaining updated credit card, billing, and contact details falls under your responsibility.

The Company may use third-party providers to handle user payments on its behalf, ensuring the highest level of payment security. You agree that we may share your payment information with these third parties.

Please pay attention that our fee rates are subject to change at our discretion and within the limits permitted by applicable laws. Should such adjustments occur, you’ll have the choice to terminate your paid subscription or Trial if you disagree with the new fee rates. We’ll notify you in advance of any fee rate modifications by updating the charges on the Website, sending you an email notification, or through other visible means. By continuing to utilize the Services under the paid subscription or Trial, you agree to be billed according to the Company’s new pricing for the Services or subscriptions.

Kindly note that all fees and charges (including for partially unused paid subscriptions) are nonrefundable, except as explicitly outlined in these Terms, mandated by applicable law, or at the sole discretion of the Company.

Your use

By utilizing the Website and Services, you hereby agree to refrain from:

• Providing false information regarding you;
• Employing any means, whether software or device, to disrupt or attempt to disrupt the normal functioning of a Website and/or Services, or any activities conducted therein;
• Endeavoring to explore, scan, or test the vulnerabilities of, or breach the security measures of any system or network;
• Reverse engineering, deciphering, decompiling, disassembling, decrypting, or otherwise modifying or obstructing, or encouraging or supporting others to engage in such actions, regarding any software forming a part of the Website. The use or dissemination of tools intended for compromising security, such as password-cracking programs, cracking tools, or network probing tools, is strictly prohibited;
• Unauthorized collection of content or information through spidering or scraping methods, or employing any unauthorized automated methods to gather information from the Website;
• Unauthorized attempts to access other computer systems, materials, information, or services accessible through the Website;
• Actions that place an unreasonable or disproportionately heavy burden on our network or infrastructure;
• Uploading or transmitting any communication, software, or material containing viruses, malware, or any other harmful elements detrimental to our or our users’ computers or systems;
• Using this Website and/or Services for any purpose in violation of local, state, national, or international laws;
• Infringing upon or violating our intellectual property rights or the intellectual property rights of others.

Intellectual property

The Website contains texts, images, inscriptions, graphic logos, graphics, trademarks, copyrights and other materials owned by us or licensed to us. Reproduction of the Website and/or any of its items, subject to intellectual property, may be done only with our written consent. The use of the Services and the Website does not grant the User any intellectual property rights in whole or in any part of it except as otherwise specified by us.

Any reproduction, distribution, modification, or creation of derivative works of the content or materials on our Website without prior written consent of our Company or the respective rights holder is strictly prohibited.

Submissions

Any content, information, or materials that you submit, post, or upload to our Website, including but not limited to text, images, videos, and comments (“User Submissions”), are your sole responsibility. You retain ownership rights to your User Submissions, but by submitting them to our Website, you grant us a worldwide, non-exclusive, royalty-free, fully paid-up, sublicensable, and transferable license to use, reproduce, distribute, and display your User Submissions. You represent and warrant that your User Submissions do not violate any third-party rights, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. Further, you hereby authorize us to edit and otherwise modify any such User Submissions prior to our use, publication, distribution, sale, reproduction, or disclosure thereof. You represent and warrant that you have all necessary rights and permissions to grant us this license and that your User Submissions comply with all applicable laws and regulations.

Links to third-party websites

The Website may contain links to third-party websites, advertisers, or services that are not owned or controlled by us.  We have no control over and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. If you access a third-party website from our Website, you do so at your own risk, and you understand that these Terms and our Privacy Policy do not apply to your use of such sites. You expressly relieve us from any and all liability arising from your use of any third-party website or services or third-party-owned content. Additionally, your dealings with or participation in promotions of advertisers found on the Website, including payment and delivery of goods, and any other terms are solely between you and such advertisers. You agree that we shall not be responsible for any loss or damage of any sort relating to your dealings with such advertisers. We encourage you to be aware of when you leave the Website and to read the terms and conditions and privacy policy of any third-party website or service that you visit.

Disclaimer. Limitation of liability

The Website and Services are provided on an as-is and as-available basis. You agree that your use of the Website and/or our Services will be at your sole risk except as expressly set out in these Terms. All warranties, terms, conditions and undertakings, express or implied (including by statute, custom or usage, a course of dealing, or common law) in connection with the Website and Services and your use thereof including, without limitation, the implied warranties of satisfactory quality, fitness for a particular purpose and non-infringement are excluded to the fullest extent permitted by applicable law.

We make no warranties or representations about the accuracy or completeness of the Website’s content and are not liable for any:

– errors or omissions in content;

– any unauthorized access to or use of our servers and/or any and all personal information and/or financial information stored on our server;

– any interruption or cessation of transmission to or from the Website or Services; and/or

– any bugs, viruses, trojan horses, or the like that may be transmitted to or through the Website by any third party. We will not be responsible for any delay or failure to comply with our obligations under these Terms if such delay or failure is caused by an event beyond our reasonable control.

This Website does not offer medical advice. Its content is provided solely for educational and entertainment purposes. None of the information on this Website should be considered a replacement for expert medical advice or professional diagnosis. Always seek guidance from your physician or another qualified healthcare provider if you suspect you have a medical condition. We absolve ourselves of any duty and do not accept responsibility for any loss or damage resulting from your use or reliance on the information provided on this Website. In case of an emergency, immediately call emergency services.

YOU EXPRESSLY UNDERSTAND AND AGREE THAT UNDER NO CIRCUMSTANCES SHALL WE OR ANY PARTY INVOLVED IN CREATING, PRODUCING, OR DELIVERING THE WEBSITE AND SERVICES, BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF WE OR OUR AUTHORIZED REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), TO THE EXTENT PERMITTED BY APPLICABLE LAW, RESULTING FROM (i) YOUR USE, MISUSE OR THE INABILITY TO USE THE WEBSITE OR ANY CONTENT ON THE WEBSITE, (ii) THE COST OF PROCUREMENT OF SUBSTITUTE SERVICES FOR A WEBSITE; (iii) STATEMENTS OR CONDUCT OF ANY THIRD PARTY ON THE WEBSITE; OR (iv) ANY INTERRUPTION IN AVAILABILITY OF THE WEBSITE OR CONTENT, FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, OR OTHER UNAUTHORIZED OR MALICIOUS CODE, OR LINE OR SYSTEM FAILURE.

YOU SPECIFICALLY ACKNOWLEDGE THAT WE SHALL NOT BE LIABLE FOR USER SUBMISSIONS OR THE DEFAMATORY, OFFENSIVE, OR ILLEGAL CONDUCT OF ANY THIRD PARTY AND THAT THE RISK OF HARM OR DAMAGE FROM THE FOREGOING RESTS ENTIRELY WITH YOU TO THE EXTENT PERMITTED BY APPLICABLE LAW.

In certain regions, the exclusion of implied warranties or the limitation of liability for incidental or consequential damages may not be permitted by law. Consequently, the Company’s liability will be constrained to the maximum extent allowable by law.

Indemnification

You hereby agree to indemnify, defend, and hold harmless the Company and its affiliates, officers, directors, employees, agents, and licensors from and against any and all claims, demands, liabilities, damages, losses, costs, expenses, or fees (including reasonable legal fees and expenses) arising from or in connection with your use of our Website and/or Services. This includes, but is not limited to, claims arising from your breach of these Terms and Conditions, your violation of any applicable laws or regulations, or any infringement of third-party rights. You further agree to indemnify us against any claims made by other users of our Website or any other third parties arising from your actions or omissions. We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate fully with us in the defense of such claims.

Term and Termination

We may, in our sole discretion, terminate or suspend your access to all or part of the Website at any time, with or without notice to you for any reason or no reason, including without limitation breach of these Terms. Without limiting the generality of the foregoing, any fraudulent, abusive, or otherwise illegal activity, or that may otherwise affect the enjoyment of the Service or the Internet by others may be grounds for termination of your access to all or part of the Website and/or Service at our sole discretion.

You may terminate these Terms by ceasing to use our Website and/or Services and notifying us about your decision. If you purchased the paid subscription or Trial, you also need firstly to cancel them as specified in these Terms.

Governing law and dispute resolution

You agree that these Terms, for all purposes, shall be governed and construed in accordance with the laws of England and Wales.

Any dispute between you and us arising out of the usage of the Website or Services, the formation, performance, interpretation, termination of the Terms, or arising therefrom or related thereto in any manner whatsoever, shall be settled by courts located in England and Wales competent to resolve the dispute according to laws of England and Wales.

Before bringing a claim against the Company, you agree to try to resolve the dispute by negotiation. Following this, please send us an email with your arguments.

Entirety and severability

These Terms and Conditions, together with any additional agreements, policies, or guidelines referenced herein, constitute the entire agreement between you and the Company regarding the use of our Website, superseding all prior or contemporaneous communications and proposals, whether oral, written, or electronic, between you and the Company.

If any provision of these Terms is found to be illegal or unenforceable, that provision will be severed from these Terms and the remainder of the Terms will be given full force and effect.

Changes to these Terms

We may revise these Terms from time to time at our sole discretion. Any changes will be effective immediately upon posting on this page. We encourage you to review these Terms periodically for any changes. Your continued use of the Website after the posting of changes constitutes acceptance of the updated Terms.

Assignment

You may not assign or transfer any of your rights or obligations under these Terms and Conditions without our prior written consent. Any attempted assignment or transfer without such consent will be null and void. The Company reserves the right to assign or transfer its rights and obligations under these Terms and Conditions, in whole or in part, to any third party at its sole discretion.

Your questions or comments

If you have any questions, concerns, or feedback regarding these Terms and Conditions, or if you wish to report any violations of these Terms and Conditions by other users, please contact us at [email protected]. We will make every effort to address your inquiries and concerns promptly and effectively.